In releasing our new logo, we also thought it would be a good idea to share the story behind the logo – because there is great story behind it!
When we came up with the idea to do a blog about race, one of the things that was really important to us, was language and writing. The brush stroke style typography is an ode to our Chinese and Taiwanese ancestry – and the journey that we have gone through in our own lives in engaging with our racial identities.
For me, when I was growing up in South Vancouver, I remember trying to be “more white”…because there was pressure from the community around me to not “behave like an immigrant”. It wasn’t until later on when I was in university where I had this desire to know my background, and eventually I really embraced my Chinese heritage – including, learning to do calligraphy.
One night a few months ago, over a bottle of wine, Jen and I were looking at some of the calligraphy I had been working on, and realized that the Chinese character for “heart” (心), has elements of the letter “L”, which would add a beautiful and relevant symbol to the logo – an intersection of language and culture, rooted in our hearts.
So there you have it: a logo that is an intersection of an intersection, of intersections! 🙂
In love and solidarity,